Introduction
Welcome to BioSilk® (accessible at https://biosilks.com/). At BioSilk, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our premium silk therapy hair care products, or interact with our services.
BioSilk is a professional haircare brand operated by Farouk Systems Inc., headquartered in Houston, Texas. Since our founding in 1986, we have been dedicated to providing luxurious silk protein-based hair treatments while maintaining the highest standards of data protection and user privacy.
We understand that your privacy is important, and we take our responsibility to protect your personal information seriously. This policy applies to all users of our website, whether you are browsing our product catalog, making a purchase, subscribing to our newsletter, or contacting our customer support team. By using our website, you consent to the data practices described in this policy.
We encourage you to read this Privacy Policy carefully to understand how we handle your information. If you have any questions or concerns about our privacy practices, please contact us using the information provided at the end of this document.
What Information We Collect
We collect various types of information to provide you with the best possible experience when using our website and purchasing our BioSilk products.
Personal Information You Provide: When you interact with our website, we may collect personal information that you voluntarily provide, including your name, email address, phone number, shipping address, billing address, and payment information when you make a purchase. If you contact us through our contact form or email us at Support@biosilks.com, we collect the information you include in your message, such as your inquiry details and any other information you choose to share.
Automatically Collected Information: When you visit https://biosilks.com/, we automatically collect certain information about your device and browsing behavior. This includes your IP address, browser type and version, operating system, referring website addresses, pages viewed, time spent on pages, access times and dates, and other diagnostic data. This information helps us understand how visitors use our website and allows us to improve our services and user experience.
Purchase Information: When you buy BioSilk products through our website or via our Amazon affiliate links, we collect transaction details including the products purchased, order history, and purchase amounts. As an Amazon Services LLC Associates Program participant, some purchase transactions are processed through Amazon, and their privacy policies also apply to those transactions.
Communication Preferences: We collect information about your communication preferences, including whether you wish to receive marketing emails, promotional offers, product updates, and newsletters about our silk therapy shampoos, serums, and hair oils.
Customer Reviews and Feedback: If you choose to submit a product review or testimonial about our BioSilk shampoo, serum, hair oil, or other products, we collect the content of your review along with any associated information you provide.
Technical and Usage Data: We collect information about how you interact with our website, including which pages you visit, which products you view (such as BioSilk Silk Therapy Original, BioSilk Lite, or BioSilk Color Therapy), search queries you enter, and features you use on our site.
Use of Information
We use the information we collect for various legitimate business purposes to serve you better and improve our services.
Order Processing and Fulfillment: Your personal and payment information is used to process your orders, arrange shipping and delivery of BioSilk products to your specified address, send order confirmations and shipping notifications, handle returns and exchanges, and provide customer support related to your purchases.
Customer Service: We use your contact information to respond to your inquiries submitted through our contact form or sent to Support@biosilks.com, provide technical support and assistance, answer questions about our products including BioSilk Silk Therapy, BioSilk Shampoo & Conditioner sets, and other items in our collection, and resolve any issues or complaints you may have.
Marketing and Communications: With your consent, we use your email address to send you promotional materials about new BioSilk products, special offers and discounts on our silk protein hair treatments, educational content about hair care and styling tips, and updates about our brand and innovations. You can opt out of marketing communications at any time.
Website Improvement: We analyze usage data to understand how visitors navigate our website, identify popular products like BioSilk Original or BioSilk Leave-In Conditioner, improve website functionality and user interface, optimize our product descriptions and content, and enhance overall user experience.
Personalization: We may use your information to personalize your experience on our website by recommending products that match your hair care needs, displaying relevant content based on your browsing history, and customizing marketing messages to your preferences.
Legal Compliance and Protection: We use your information to comply with applicable laws and regulations, respond to legal requests and prevent fraud, protect our rights and property, enforce our terms and conditions, and ensure the security of our website and users.
Analytics and Research: We conduct analytics to understand market trends in the professional haircare industry, evaluate the effectiveness of our marketing campaigns, improve our product formulations and offerings, and make data-driven business decisions.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information with trusted third parties under specific circumstances.
Service Providers: We work with third-party service providers who assist us in operating our website, processing payments, fulfilling orders, and conducting our business. These providers include payment processors that handle credit card transactions securely, shipping companies that deliver BioSilk products to your address, email service providers that help us send newsletters and promotional materials, website hosting providers that maintain our online infrastructure, and customer service platforms that help us respond to your inquiries. These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information.
Amazon Affiliate Program: As a participant in the Amazon Services LLC Associates Program, when you click on “Buy on Amazon” links on our website and make purchases, you are redirected to Amazon.com. Any information you provide during those transactions is subject to Amazon’s privacy policy. We may receive commission information from Amazon about purchases made through our affiliate links, but we do not receive your personal payment information.
Legal Requirements: We may disclose your information if required by law, such as to comply with a subpoena or similar legal process, when we believe disclosure is necessary to protect our rights or the rights of others, investigate fraud, or respond to government requests. We may also share information to enforce our website policies or protect the safety and security of our users and the public.
Business Transfers: In the event that BioSilk or Farouk Systems Inc. is involved in a merger, acquisition, asset sale, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control of your personal information.
Analytics Partners: We may share aggregated, non-personally identifiable information with analytics partners to better understand website traffic patterns, user demographics, and product preferences. This information cannot be used to identify you individually.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized services.
What Are Cookies: Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences and track your activities to improve functionality and user experience.
Types of Cookies We Use: We use essential cookies that are necessary for our website to function properly, including cookies that enable you to navigate the site and use its features. Performance cookies help us understand how visitors interact with our website by collecting anonymous information about pages visited and errors encountered. Functionality cookies remember your preferences and choices, such as language settings and product preferences. Marketing cookies track your browsing habits across our website to deliver relevant advertisements and promotional content about BioSilk products.
Third-Party Cookies: Our website may also use third-party cookies from services like Google Analytics to analyze website traffic and user behavior, social media platforms to enable sharing of our content, and advertising networks to deliver targeted ads about our silk therapy treatments and hair care products.
Managing Cookies: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or delete existing cookies. However, please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features. You may not be able to take full advantage of personalized recommendations or save your preferences.
Consent: By using our website, you consent to our use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your browser settings or using cookie management tools provided on our website.
External Links
Our website contains links to external websites, including Amazon.com where many of our BioSilk products are available for purchase, and potentially other third-party retailers, social media platforms, or partner websites.
Third-Party Websites: When you click on external links and leave https://biosilks.com/, you are subject to the privacy policies and terms of service of those third-party websites. We do not control and are not responsible for the content, privacy practices, or security measures of external sites.
Amazon Affiliate Links: As disclosed on our website, BioSilk participates in the Amazon Services LLC Associates Program. When you click “Buy on Amazon” buttons on our site, you are redirected to Amazon.com. Any purchases made on Amazon are governed by Amazon’s privacy policy and terms of use. We encourage you to review Amazon’s privacy practices before making purchases.
Due Diligence: While we strive to link only to reputable websites, we cannot guarantee the privacy practices of third-party sites. We encourage you to read the privacy policies of any website you visit through links from our site.
No Endorsement: Links to third-party websites do not imply endorsement of their content, products, or services. We provide these links for your convenience and information only.
Security Measures
We take the security of your personal information seriously and implement various technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.
Data Protection Measures: We use industry-standard encryption protocols (SSL/TLS) to protect data transmitted between your browser and our servers, ensuring that your personal and payment information remains secure during transmission. Our servers are hosted in secure facilities with restricted access, and we maintain firewalls and intrusion detection systems to prevent unauthorized access to our systems.
Payment Security: Payment information provided during checkout is processed through secure, PCI-DSS compliant payment gateways. We do not store complete credit card numbers on our servers. Payment processing is handled by trusted third-party providers who maintain the highest security standards.
Access Controls: We limit access to your personal information to employees, contractors, and service providers who need access to perform their job functions. All personnel with access to personal data are bound by confidentiality obligations and are trained on privacy and security best practices.
Regular Security Audits: We conduct regular security assessments and vulnerability testing to identify and address potential security risks. Our systems are monitored continuously for suspicious activity, and we maintain incident response procedures to address security breaches promptly.
Data Breach Notification: In the unlikely event of a data breach that compromises your personal information, we will notify you in accordance with applicable laws and take appropriate steps to mitigate any harm.
User Responsibility: While we implement robust security measures, we also encourage you to take steps to protect your information, such as using strong passwords, keeping your login credentials confidential, logging out after using our website on shared devices, and being cautious about phishing emails that may impersonate BioSilk.
User Rights and Choices
We respect your rights regarding your personal information and provide you with choices about how we collect, use, and share your data.
Access and Correction: You have the right to access the personal information we hold about you and request corrections if any information is inaccurate or incomplete. To request access or updates to your information, please contact us at Support@biosilks.com or call 1-888-368-8401.
Data Deletion: You may request deletion of your personal information, subject to certain legal exceptions. We will honor deletion requests unless we are required to retain information for legal compliance, dispute resolution, or enforcement of our agreements.
Marketing Opt-Out: You can opt out of receiving marketing emails from BioSilk at any time by clicking the “unsubscribe” link in our emails or contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders and account.
Cookie Management: As described in the Cookie Usage section, you can manage cookie preferences through your browser settings. You can choose to block or delete cookies, though this may impact your website experience.
Do Not Track: Some browsers offer “Do Not Track” signals. While our website does not currently respond to Do Not Track signals, you can control tracking through cookie settings and third-party opt-out tools.
Account Closure: If you have an account with us, you may request account closure and deletion of associated data by contacting our customer support team. We will process your request in accordance with applicable laws.
Protection of Minors
BioSilk is committed to protecting the privacy of children and complying with children’s privacy laws.
Age Restrictions: Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16 years of age. If you are under 16, please do not provide any personal information on our website or make purchases without parental consent.
Parental Consent: If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information promptly. Parents or guardians who believe their child has provided personal information to us may contact us at Support@biosilks.com to request deletion.
BioSilk for Dogs: While we offer BioSilk products for pets, including our BioSilk Therapy Detangling Plus Shine Protecting Mist for Dogs, these products are intended to be purchased and used by adults.
CCPA Compliance
For California residents, we comply with the California Consumer Privacy Act (CCPA) and provide additional rights regarding your personal information.
Categories of Information: As detailed in the “What Information We Collect” section, we collect identifiers (name, email, address), commercial information (purchase history), internet activity (browsing behavior), and geolocation data.
California Consumer Rights: California residents have the right to know what personal information we collect, use, and disclose; request deletion of personal information we have collected; opt out of the sale of personal information (note: we do not sell personal information); and not be discriminated against for exercising CCPA rights.
Submitting Requests: California residents may submit requests by emailing Support@biosilks.com, calling 1-888-368-8401, or writing to us at 250 Pennbright Drive, Houston, TX 77090. We will verify your identity before processing requests and respond within 45 days.
Authorized Agents: You may designate an authorized agent to submit requests on your behalf. We will require proof of authorization before processing such requests.
GDPR Compliance
For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR) and provide additional protections.
Legal Basis for Processing: We process your personal information based on: your consent for marketing communications and cookies; contractual necessity to fulfill orders and provide services; legitimate interests in operating our business, improving our website, and preventing fraud; and legal obligations to comply with applicable laws.
Your GDPR Rights: You have the right to access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority if you believe we have violated your data protection rights.
International Data Transfers: If you are located outside the United States, please be aware that your information may be transferred to and processed in the United States, where our servers and facilities are located. We ensure appropriate safeguards are in place for international transfers.
Data Protection Officer: For GDPR-related inquiries, you may contact our privacy team at Support@biosilks.com with “GDPR Request” in the subject line.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and comply with legal obligations.
Retention Periods: Account information is retained while your account is active and for a reasonable period thereafter. Purchase records and transaction data are kept for at least seven years to comply with tax and accounting requirements. Marketing data is retained until you opt out or request deletion. Website analytics data may be retained indefinitely in aggregated, anonymized form.
Deletion: Once information is no longer needed, we securely delete or anonymize it. Deletion may be delayed if information is required for legal proceedings, dispute resolution, or fraud prevention.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.
Notification of Changes: When we make material changes to this policy, we will notify you by posting the updated policy on our website with a new “Last Updated” date and, if appropriate, sending you an email notification to the address you provided.
Continued Use: Your continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.
Previous Versions: If you would like to review previous versions of our Privacy Policy, please contact us at Support@biosilks.com.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, we are here to help.
Contact Information:
- Email: Support@biosilks.com (include “Privacy Inquiry” in the subject line)
- Phone: 1-888-368-8401 (Monday – Friday, 9:00 AM – 6:00 PM)
- Mail: BioSilk Privacy Team, 250 Pennbright Drive, Houston, TX 77090